To understand the tone and message of this book, I’ll explain who Derek Sivers is:

  • Musician
  • 1990s
  • Wants to sell CD
  • Makes a website to sell said CD
  • Starts selling his friends’ albums on website
  • Relentlessly focuses on doing right by musicians and being chill as fuck for better part of a decade
  • Sells company for $22 mil
  • Puts this money in a trust for music education

The book is: simple, to the point, insightful. Sivers basically says “here’s my story; some of this might be useful; hope you get something from it; cheers brah.”

You can read this book in less than an hour. I’d recommend it.

Key topics

  • Start a business because you want to solve problems
  • Do what makes you happy, not what makes you rich
  • Focus on customer value
  • Don’t stress the bullshit
  • Empower employees
  • Execution is critical
  • Sometimes being small and broke is a huge advantage