The Product Development Team

Post Title —- The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here 

Product Development —- Term encompassing all activities done in support of creating a product, from identifying the market opportunity to launching the product into the market;  

“The aim of any product or process development project is to take an idea from concept to reality by converging to a specific project that can meet a market need in an economical, manufacturable form.” – Revolutionizing Product Development;

“New products and processes come to the market through a process that first transforms ideas and concepts into working prototypes through detailed design and engineering, then tests and refines them, and finally prepares the product design and factories for commercial operation.” – Revolutionizing Product Development

Best Books

Product Development is a very broad subject encompassing many disciplines (marketing, strategy, design thinking, product management, etc.). Listing the “best books” for each of those disciplines would make for a very long list, so instead of doing that, here’s a much shorter list of “high-level” books which effectively cover the entire subject of product development.

Product Design and Development – Karl Ulrich. This textbook covers most of the key concepts and is pretty readable for an academic book.

Winning at New Products – Robert Cooper. Not a textbook, but fairly dense; I like to reference it and read in snippets; endorses the “stage-gate” method of development, which some see as a flawed approach.

The Product Manager’s Desk Reference – Steven Haines. I think this is perhaps the first book you should buy if you want a comprehensive reference for all things related to product development.

Revolutionizing Product Development – Steven C. Wheelwright and Kim B. Clark. Full overview of the development process, as well as team structures, management insights, and how to build development capability.

Post Title —- The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

Post Title —- The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

Posts relating to ideas

The Adjacent Possible

The scientist Stuart Kauffman calls the “adjacent possible” the set of all first-order combinations or possibilities that exist at the perimeter of the current state. Let’s break that down. Steven Johnson uses this analogy: Imagine you’re in a room with 4 doors. Your adjacent possible is whatever you might be able to reach in those four doors. But as soon as you go through one door, you find yourself in another room with 3 other doors. Your adjacent possible has now expanded; you can get into rooms you couldn’t get into from the first room alone. “The history of life and human culture, then, can be told as the story of a gradual but relentless probing of the adjacent possible, each new innovation opening up new paths to explore,” says Johnson. This is a fairly profound and awesome way to put it. What does it have to do with product development and innovation? Pretty much everything. The adjacent possible defines possibilities and constraints. You might be able to make a massive leap in innovation, but chances are every component of that new innovation is – in some way – directly adjacent to something that existed before. Or consider this example …
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Exaptation

Steven Johnson goes beyond the Adjacent Possible to talk about another amazing yet simple and elegant principle called Exaptation. I had never heard of this word before reading this book, and I’m a nerd, so it has to be a rare word. Here’s the gist: An animal starts to develop feathery like…um…feathers, and they’re useful for keeping that animal warm, and then generations later, suddenly the animal starts to be able to glide a little farther on each jump because the feathers are helping them be more aerodynamic. The point of exaptation is that something which develops for one purpose is accidentally or surreptitiously repurposed for another purpose. Feathers which evolved for warmth become useful for flight. Now, I’m not saying that’s exactly how evolution worked in that instance, but the concept is clear and many evolutionary biologists cite it. Accidents happen. Things are repurposed. Exaptation helps to explain the process toward complexity. How does this relate to innovation and product development? Johnson explains how things like the internet and computers were created for one purpose (defense communication) have slowly become used for others (facebook, porn). It’s a fascinating chapter in the book. My take-away – you never know where …
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Execution more important than Ideas

“The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $200,000,000. That’s why I don’t to hear people’s ideas. I’m not interested until I see their execution.” Sivers calls execution a multiplier. The value of an idea scales linear as it gets better. A shitty idea might be worth nothing. A pretty good idea is maybe worth $10 and the best idea in the world is worth $20. Execution is where the value is added. Think about some of the ideas behind successful companies and businesses. Are the ideas that amazing, or was the magic in the execution? Google – a new method of ranking pages for search Apple – a new execution of the smart phone Tesla – an electric sports car Facebook – myspace but for college kids …
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Compounding Ideas

Compounding Ideas. I mentioned this in the last post, but the whole concept is worth repeating. This term is used to describe ideas which build upon other ideas. They are compounded in the same manner money is compounded, increasing in value and dimension. I definitely like this term. It makes me think about the notion of standing on the shoulders of giants. It also suggests (though doesn’t explicitly imply) a notion of teamwork, where various people are building on one another’s ideas. The Innovation book suggests that compounding ideas rarely come from brainstorms. Brainstorms are typically about the number of ideas rather than the depth of ideas. For this reason, having meetings, discussions, or other formal opportunities for groups or individuals to compound ideas is necessary. The author’s call these meetings “Watering Hole” meetings. We’ve been over this stuff, but the book spends a good amount of time on it, so I am as well. How do you compound an idea? Probe it. Consider it with constraints. Consider how it might evolve. Consider how it might combine. Consider where the value proposition is weak or strong and discuss.
Think. Focus. Analyze …
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Compounding Ideas – How to do it

This is worth a second or third discussion because it’s so critical to innovation. How do you take a pretty good idea and refine it until it’s brilliant? The author’s lay out the following proposal:
1. Write* your value proposition. This is the NABC statement discussed before.
2. Share it. Get feedback. Collect new ideas.
3. Synthesize* the ideas and refine the value prop
4. Rinse and repeat. Three notes. First, this plan is fucking simple. This stuff is never that complex. It’s actually the “doing it” part that’s difficult. Second, the book emphasizes writing the value proposition as opposed to just saying it. Write it down. Make it real. Third, I love the word synthesis. It’s under-utilized. Synthesis is the “production of chemical compounds by reaction from simpler materials.” Or it’s the combination of ideas to form a theory or a system. Synthesis = combining simple things to make more complex things. Is there any greater force in the world? I’ll also repeat some of the stuff from the last post, which is to put your ideas under scrutiny. Try to find their weaknesses, because if you don’t, the market or consumer will. This process should uncover insights from …
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Getting More ideas

The next section of the book is called “More Ideas for Faster Value Creation.” This section logically follows the discussion on compounding ideas because having more ideas is part and parcel to compounding ideas. You need both quantity and quality when it comes to ideas. The book covers a wide range of possible methods for collecting ideas. I’m not really going to touch on all of them. The most critical method that most resonated with me was to “ask informed questions.” Find experts, consumers, distributors, whomever, and ask them questions. How do you ask informed questions? 1. Do your homework
Make sure you have at least a basic understanding of the market, competitors, and consumers related to your value proposition. That seems obvious, but it’s easy to assume you know more than you do. Dig deeper. 2. Find experts
Find people who know more than you. 3. Ask questions
There are some anecdotes in the book about various people and companies who have taken this to extreme: meetings where only questions can be asked, or the example of a drug manufacturer who had their drug approved by the FDA extremely quickly by doing nothing more than asking what exactly it …
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Intro – Cities, Elephants and Mice, Power Laws and Power Couples

Here’s the first idea in the book: dense areas of populations – like large cities – generate ideas much more effectively than do smaller cities.. Double the size of a city and you get more than double the number of ideas. The size of the city and rate of innovation is not a linear relationship – it’s a power law relationship. Apparently, a similar thing happens with animals. Some scientist back in the day measured a bunch of factors having to do with metabolic rates – heart beat rate and how quickly energy was consumed, for example – and found that animal size perfectly predicted these rates. The bigger the animal, the slower the heart rate, for example. This relationship apparently holds true for an astonishing number of animals. But the scientists found that the relationship was not linear – it was a negative power law. All “power law” really means is that when you change the input, the output is changed much more substantially. With a 2x power law, doubling the input quadruples the output. With a 3x power law, the output is raised to the power of 3. What the hell does any of this have to do with …
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Cities are the Coral Reefs of the world. Why are ideas more abundant in Cities?

The more people you put together, the more ideas you get. If you remember from the last post, the relationship between population and creativity (measured by patents per capita) is a power law relationship. There are probably flaws with that conclusion, but you don’t have to fully buy it to appreciate the insight. Johnson says, “The city and the Web have been such engines of innovation because, for complicated historical reasons, they are both environments that are powerfully suited for the creation, diffusion, and adoption of good ideas.” That sentence is a major element of this book. If you were reading this book (which I would highly recommend), you would highlight the living shit out of that sentence. Three operative words: Create. Diffuse. Adopt. These words are all addressed in this book. Why do some environments tend to create a lot of ideas? Why do some environments allow ideas to diffuse easily? Why do some environments tend to promote the adoption of new ideas? By the end of this book, you’ll know the answers …
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The Web is, like, really helpful for innovation.

The world wide web – yes THAT web – is an environment that promotes the creation, diffusion, and adoption of ideas. Amazing, mind-blowing insight, right?! This first chapter of Where Good Ideas Comes From – Reef, City, Web – is about environments where a lot of stuff happens.
  • Coral Reefs are home to a staggering number of species of animals.
  • Cities create more ideas than smaller towns, following a power law.
  • The web is no different — it’s an environment that accelerates innovation.

To illustrate this, Johnson presents the creation of YouTube as anecdotal evidence. 10/10 versus 1/1. What does that mean? Johnson suggests that it took about 10 years to build the platform technology of HDTV. This involved a variety of innovations from a variety of sources. I’m not going to get into the weeds on it, but if you can just trust me, that’s what Johnson explains. Next, he says that it took about 10 years for the market to adopt HDTV. Again, there are pages of justification for this approximation; you can read them if you’re skeptical. That’s where the 10/10 concept comes from: 10 years to create a platform, 10 years for the market to …
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Wrapping up Reef, City, Web with a Kumbaya

You now know the what the Reef, City, and Web have in common: they are environments which facilitate the rapid creation, diffusion, and adoption of ideas. You have some sense of why, but you’re more curious than knowledgeable at this point. That will change as you read on and grow into a fully-fledged nerd about “Where Good Ideas Come From.” So let’s wrap up this chapter as Johnson does, with a comment about what might be the “single maxim that runs through this book’s arguments.” What’s that common thread? CONNECT IDEAS. Bring ideas together. Make one idea say to another idea “You complete me.” And then the other idea can say “You had me hello.” Who would argue against this? Johnson contrasts his maxim with another competing idea: competition. (See what I did there?) Competition is lauded by some as being an engine of innovation. Let ideas compete with each other and the strongest will survive. That’s a good strategy in some instances, but Johnson makes a compelling argument that ideas “want to complete each other as much as they want to compete.” Create networks that foster ideas, and then let your ideas run free with one another. Kumbaya …
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The Product Development Team

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The Product Development Team

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

Heading 2 TOC

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

Heading 2 TOC

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

It’s happening

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

It’s happening

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

It’s happening

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

It’s happening

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

It’s happening

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

It’s happening

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

The team with strategic decision-making authority. Strategy is about making specific choices to win in the marketplace. Deliberately choosing a different set of activities than competitors to deliver unique value to customers and consumers. An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

Best book on strategy: Playing To Win.

Best article: Some link goes here

topic3

Ideas and Ideation

You need ideas. They help products get better. But how the fuck are you supposed to find them? Learn from the best of the best below and be better than the guy who says “I guess we should just have a brainstorm.”


 

The Best Books

There are some dope books on Ideation. There are also some good books on other subjects that touch on Ideation well. I’ll teach you all this shit. 

177888_10100323713083183_1659781487_o

Articles about IDEAS

There are some dope books on Ideation. There are also some good books on other subjects that touch on Ideation well. I’ll teach you all this shit. 


 

Here is a mothafucking great video I made about ideation. You are going to love it. It takes 2 minutes to watch it.


 

Here are some amazing posts about ideas.

Ideas are Born in Networks.

Just to recap, a network is an adaptable number of connections. The neurons in your brain are a network because there are a large number of connections and because it’s adaptable – new connections can be made. In the same way that your noggin is the place where your thoughts and ideas are created, Johnson Read More …

0 comments

Compounding Ideas – How to do it

This is worth a second or third discussion because it’s so critical to innovation. How do you take a pretty good idea and refine it until it’s brilliant? The author’s lay out the following proposal: 1. Write* your value proposition. This is the NABC statement discussed before. 2. Share it. Get feedback. Collect new ideas. Read More …

0 comments

Compounding Ideas

Compounding Ideas. I mentioned this in the last post, but the whole concept is worth repeating. This term is used to describe ideas which build upon other ideas. They are compounded in the same manner money is compounded, increasing in value and dimension. I definitely like this term. It makes me think about the notion Read More …

0 comments

177888_10100323713083183_1659781487_o

Articles about IDEAS

There are some dope books on Ideation. There are also some good books on other subjects that touch on Ideation well. I’ll teach you all this shit. 

The difficulty lies not so much in developing new ideas as in escaping from old ones.

 

Spoiler title
30 second summary
60 second summary

177888_10100323713083183_1659781487_o

Articles about IDEAS

There are some dope books on Ideation. There are also some good books on other subjects that touch on Ideation well. I’ll teach you all this shit. 

The difficulty lies not so much in developing new ideas as in escaping from old ones.