Solve Real Problems

“Starting small puts 100 percent of your energy into actually solving real problems for real people.” When Sivers realized that there was no effective way to get an album distributed in the mid-90’s, he created a website to sell his CD. He learned how to code, wrote a website, and started selling. This is before itunes, before it was easy …

Sivers on Vision

“Do you have a big visionary master plan for how the world will work in twenty years? Do you have massive ambitions to revolutionize your industry? Don’t feel bad if you don’t. I never did.” Derek Sivers is very unique. He really didn’t care about growing his business. Over and over he talks about how he was focused on keeping …

Needs

NABC Needs Approach Benefits per cost Competitors Hope you didn’t forget that acronym. Like I said, it’s everywhere in this book. This “value proposition” topic is quite important. It gets throw around all the time in product development – and rightly so – as it’s pretty critical to provide value to your consumer.  Why the hell else would anyone care …

Discipline 2: Customer Value = Benefits – Costs

“Customer Value = Benefits – Costs” This is written in the book exactly in that form. Super simple. P. 70. Shortly after this in the book is this sentence: “It is important to emphasize that product features become benefits only when they address the needs of the consumer.” Features do not necessarily equal benefits. This is a huge and PROFOUND …