Chapter 8 – The Fourth Quadrant

The final chapter of the book is called “The Fourth Quadrant.” Sounds kind of mysterious, right? What is the fourth quadrant and why is it important? In short, Johnson categorizes inventions into 4 quadrants and shows that a lot of them are happening in a way that supports his theory – the theory that networks are more and more important …

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Wrapping up Reef, City, Web with a Kumbaya

You now know the what the Reef, City, and Web have in common: they are environments which facilitate the rapid creation, diffusion, and adoption of ideas. You have some sense of why, but you’re more curious than knowledgeable at this point. That will change as you read on and grow into a fully-fledged nerd about “Where Good Ideas Come From.” So let’s …

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The Web is, like, really helpful for innovation.

The world wide web – yes THAT web – is an environment that promotes the creation, diffusion, and adoption of ideas. Amazing, mind-blowing insight, right?! This first chapter of Where Good Ideas Comes From – Reef, City, Web – is about environments where a lot of stuff happens. Coral Reefs are home to a staggering number of species of animals. …

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Cities are the Coral Reefs of the world. Why are ideas more abundant in Cities?

The more people you put together, the more ideas you get. If you remember from the last post, the relationship between population and creativity (measured by patents per capita) is a power law relationship. There are probably flaws with that conclusion, but you don’t have to fully buy it to appreciate the insight. Johnson says, “The city and the Web …

Final Summary

Here’s the book in a series of disjointed concepts. Innovation is about delivering NEW value to customers in a sustainable (repeatable) manner. There are five key disciplines NEEDS: First, focus on important customer needs VALUE CREATION: Second, use Needs Approach Benefits and Competitors to frame your value propositions CHAMPIONS: Third, have innovation champions to lead projects TEAMS: Fourth, deal with …