Final Summary

Here’s the book in a series of disjointed concepts. Innovation is about delivering NEW value to customers in a sustainable (repeatable) manner. There are five key disciplines NEEDS: First, focus on important customer needs VALUE CREATION: Second, use Needs Approach...

First Steps Toward Alignment

There are three good concepts to “getting started with innovation” that I want to extract from this book. First, find a buddy. Everything is easy with help. You want to engage the team around you and eventually get the entire enterprise aligned with the...