Change By Design

How Design Thinking Transforms Organizations and Inspires Innovation

How Design Thinking Transforms Organizations and Inspires Innovation. Written by the head of IDEO, one of the most well-respected product development companies in the world. Great book to become familiar with the concept of DESIGN THINKING.

30 second summary

Design Thinking is about finding creative solutions to problems. The design process involves identifying consumer needs through observation and empathy, then ideation, prototyping and iterating, and ultimately implementation. This book describes the process in detail and provides guidance for making your organization more design-oriented.

Key Concepts

How to think like a designer
Start with Humans
Iteration; Fail early, fail often
Customer journey, experience

“Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”

Who Should Read This Book and Why

Leaders (or anyone) who want to learn how to infuse their organization with Design Thinking.

My Writing About This Book