Product Development Outline

[expand title= ”     Introduction to Product Development”] [expandsub1 title=”What is a Product”] [/expandsub1] [expandsub1 title=”What is Strategy“] [/expandsub1] [expandsub1 title=”What is Marketing”] [/expandsub1] [expandsub1 title=”What is R&D”] [expandsub2 title=”Overview”]

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    Here is a list of stuff in bullet point form
  • Bullet point one.
  • Bullet point two.
  • This is the last bullet point.
[/expandsub2] [expandsub2 title=”Three types of R&D: Incremental, Radical, Fundamental”] [/expandsub2] [expandsub2 title=”Alignment of R&D with Strategy”] [/expandsub2] [/expandsub1] [expandsub1 title=”&nbsp &nbsp Defining some more terms: project, technology, research, innovation“] [/expandsub1] [/expand] [expand title=”&nbsp &nbsp II.The Product Development Process”] [expandsub1 title=”A.Philosophies and tools”] Stage-gate, Agile, Waterfall, Scrum, Lean, Pert, etc.
[/expandsub1] [expandsub1 title=”B.Organizational Structures and Roles”] Weak and Strong Matrix
Product Manager, Product Engineer, Project Management
[/expandsub1] [expandsub1 title=”C.Fundamental Elements”] Identifying needs
Ideation
Spec’ing the product
Prototyping and testing
Commercializing the product
Launch and Market Support
[/expandsub1] [/expand]

Identifying the Need for the Product
Consumer Primer
Segmentation, Demographics, Psychographics, Consumer Needs

Design Thinking

Get out and see
Anthropology
Empathy
Needs into demand
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Adding and measuring value and understanding the value proposition
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Needs Approach Benefits Competitors
Outcome driven thinking
Ideation

Divergent and convergent thinking
Brainstorming
Idea capture system
Exaptation
Adjacent possible
Networks, serendipity, error, hunches
Constraints

Spec’ing the Product

What is a product spec
Who writes the spec
Using metrics and communicating prioritization
Product Spec Better Practices

Fuzzy front end
Voice of the consumer
Benefits, not features
Flexibility
Cross-functional input
The elevator pitch
QFD pros and cons
What, not how
Prototyping and testing
What is a prototype
What is an MVP
Iteration velocity and failing often
Market research
Build measure learn
Achieving failure

Commercializing the product

Industrial Design
Design for X
Stages or Phases and Batch Size
Refining the product better practices

Product creep
Cross-functional teams
Innovation accounting
Communication
Critical path
Premortems
Launch and Market Support
Launch Coordination
Post-mortem
Lifecycle management
Value addition post-launch