Fully Summarized via Blog Posts

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The Goal

 

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The Goal

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Product Development Outline

Best books on ideation
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Best Books about Ideas
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1. Introduction to Product Development

What is a Product

Product content

What is Strategy?

Strategy Page

Top Books

content

Top Articles

Top Posts

What is Marketing

Marketing Links

What is R&D

Overview

Three types of R&D: Incremental, Radical, Fundamental

Alignment of R&D with Strategy

Defining some more terms: project, technology, research, innovation

2. The Product Development Process

Philosophies and tools

Content

Content

Content

Stage-gate, Agile, Waterfall, Scrum, Lean, Pert, etc.

Organizational Structures and Roles

Yo

Weak and Strong Matrix

Product Manager, Product Engineer, Project Management

Fundamental Elements

Identifying needs

Ideation

Knocking on the Same Doors.

Here’s a quick post to help reinforce this concept of the Adjacent Possible. There have been many times in history where people have discovered the same thing at the same time, independently: the first electrical battery; sun spots; the law of the conservation of energy; the telephone, telegraph, radio. Johnson’s list goes on and on Read More …

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The Adjacent Possible.

The scientist Stuart Kauffman calls the “adjacent possible” the set of all first-order combinations or possibilities that exist at the perimeter of the current state. Let’s break that down. Steven Johnson uses this analogy: Imagine you’re in a room with 4 doors. Your adjacent possible is whatever you might be able to reach in those Read More …

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Chapter 1 – Spare Car Parts and the Adjacent Possible

Time after time, inventions come from someone combining existing stuff – ideas, spare parts, technologies – in a new, original way. Or, similarly, a new idea or insight is realized by looking at some thing through the lens of a different perspective. In short, the ideas, skills, and “junk” laying around us are the fuel for Read More …

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Spec’ing the product

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Prototyping and testing

Commercializing the product

Launch and Market Support

3. Identifying the Need for the Product

Consumer Primer

Segmentation, Demographics, Psychographics, Consumer Needs

Design Thinking

Get out and see

Anthropology

Empathy

Needs into demand

Adding and measuring value and understanding the value proposition

Needs Approach Benefits Competitors

Outcome driven thinking

 4. Ideation

Ideation

Divergent and convergent thinking

Brainstorming

Idea capture system

Exaptation

Adjacent possible

Networks, serendipity, error, hunches

Constraints

5. Spec’ing the Product

What is a product spec

Who writes the spec

Using metrics and communicating prioritization

Product Spec Better Practices

Fuzzy front end

Voice of the consumer

Benefits, not features

Flexibility

Cross-functional input

The elevator pitch

QFD pros and cons

What, not how

6. Prototyping and testing

What is a prototype

What is an MVP

Iteration velocity and failing often

Market research

Build measure learn

Achieving failure

7. Commercializing the product

Industrial Design

Design for X

Stages or Phases and Batch Size

Refining the product better practices

Product creep

Cross-functional teams

Innovation accounting

Communication

Critical path

Premortems

8. Launch and Market Support

Launch Coordination

Post-mortem

Lifecycle management

Value addition post-launch