This page is a bit of a mess right now, but here’s the vision.

I think it would be great to have the product development subject broken out topic-by-topic, such that you can click into each topic and find more information. And by more information, I mean high-level summaries, excerpts from books, my posts, and other helpful links and tools. It will essentially be a large, evolving, multi-media, reference-filled resource.

I’m going to start building this out via the outline below.

Product Development Outline

1. Introduction to Product Development

What is a Product

What is Strategy

What is Marketing

What is R&D


Three types of R&D: Incremental, Radical, Fundamental

Alignment of R&D with Strategy

Defining some more terms: project, technology, research, innovation

2. The Product Development Process

Philosophies and tools

Stage-gate, Agile, Waterfall, Scrum, Lean, Pert, etc.

Organizational Structures and Roles

Weak and Strong Matrix

Product Manager, Product Engineer, Project Management

Fundamental Elements

Identifying needs


Spec’ing the product

Prototyping and testing

Commercializing the product

Launch and Market Support

3. Identifying the Need for the Product

Consumer Primer

Segmentation, Demographics, Psychographics, Consumer Needs

Design Thinking

Get out and see



Needs into demand

Adding and measuring value and understanding the value proposition

Needs Approach Benefits Competitors

Outcome driven thinking

 4. Ideation

Divergent and convergent thinking


Idea capture system


Adjacent possible

Networks, serendipity, error, hunches


5. Spec’ing the Product

What is a product spec

Who writes the spec

Using metrics and communicating prioritization

Product Spec Better Practices

Fuzzy front end

Voice of the consumer

Benefits, not features


Cross-functional input

The elevator pitch

QFD pros and cons

What, not how

6. Prototyping and testing

What is a prototype

What is an MVP

Iteration velocity and failing often

Market research

Build measure learn

Achieving failure

7. Commercializing the product

Industrial Design

Design for X

Stages or Phases and Batch Size

Refining the product better practices

Product creep

Cross-functional teams

Innovation accounting


Critical path


8. Launch and Market Support

Launch Coordination


Lifecycle management

Value addition post-launch