Discipline 5 – Organizational Alignment

Discipline 5 – Organizational Alignment

At 11 pages, this section is pretty damn short. I’m not sure if the author’s ran out of time or what, but apparently Organizational Alignment is a pretty simple subject (is it?!).

The major themes in this Discipline are as follows:

1. First, the authors summarize the first four disciplines
   1. First, focus on important customer needs
   2. Second, use Needs Approach Benefits and Competitors to frame your value propositions
   3. Third, have innovation champions to lead projects
   4. Fourth, deal with the team dynamics that inherently arise during projects
   5. And now Fifth, make sure you have organizational alignment
2. Remove barriers
3. Focus on results
4. Eliminate waste
5. Mistakes are OK
6. Show your progress

I’ll spend just a few posts to cover these, because each is really just a few chapters in the book. It might just be faster to get the book and read this section than read my posts…