by Jeff | Mar 13, 2016 | Customer Value, Strategy
“Starting small puts 100 percent of your energy into actually solving real problems for real people.” When Sivers realized that there was no effective way to get an album distributed in the mid-90’s, he created a website to sell his CD. He learned how to code, wrote a...
by Jeff | Mar 13, 2016 | Customer Value, Strategy
“Do you have a big visionary master plan for how the world will work in twenty years? Do you have massive ambitions to revolutionize your industry? Don’t feel bad if you don’t. I never did.” Derek Sivers is very unique. He really didn’t care about growing his...
by Jeff | Feb 21, 2016 | Customer Value, Innovation, Innovation Book, Value Proposition
NABC Needs Approach Benefits per cost Competitors Hope you didn’t forget that acronym. Like I said, it’s everywhere in this book. This “value proposition” topic is quite important. It gets throw around all the time in product development – and rightly so –...
by Jeff | Feb 21, 2016 | Customer Value, Innovation Book
“Customer Value = Benefits – Costs” This is written in the book exactly in that form. Super simple. P. 70. Shortly after this in the book is this sentence: “It is important to emphasize that product features become benefits only when they address the needs of the...
