by Jeff | May 15, 2016 | Innovation, Innovation Book, Value Proposition
Compounding Ideas. I mentioned this in the last post, but the whole concept is worth repeating. This term is used to describe ideas which build upon other ideas. They are compounded in the same manner money is compounded, increasing in value and dimension. I...
by Jeff | May 15, 2016 | Innovation, Innovation Book, Value Proposition
So you have an understanding of consumer needs and what makes a good value proposition. That’s the “what.” But now…”how?” How do you go about developing and refining and good value proposition? There’s no doubt you’ve heard of and participated in brainstorming...
by Jeff | May 15, 2016 | Innovation, Innovation Book, Value Proposition
What consumer needs are important? The book cites a study which determined that you can easily consider more than 1,000 different elements when comparing hotels…price, location, pillow-fluffiness, convenient location of outlets (why does it have to be so difficult to...
by Jeff | May 15, 2016 | Innovation, Innovation Book, Value Proposition
NABC is a Framework Needs Approach Benefits per cost Competition The value proposition appeals to me because it’s a framework. A framework is a systematic way of thinking about something; it’s basically a fancy work for a checklist. The authors are saying that – when...
by Jeff | Feb 21, 2016 | Innovation, Innovation Book, Value Proposition
NABC creates the value proposition Needs Approach Benefits per cost Competition Carlson and Wilmot say “Good value propositions are specific, quantitative, and illustrative: they tell a story.” Specific Quantitative Illustrative I ain’t got much to say about this. You...
by Jeff | Feb 21, 2016 | Customer Value, Innovation, Innovation Book, Value Proposition
NABC Needs Approach Benefits per cost Competitors Hope you didn’t forget that acronym. Like I said, it’s everywhere in this book. This “value proposition” topic is quite important. It gets throw around all the time in product development – and rightly so –...
