by Jeff | Feb 21, 2016 | Innovation, Innovation Book, Value Proposition
N.A.B.C. Needs Approach Benefits per cost Competition I hear you’re hungry. Let’s go to McDonalds to grab some food. It’s quick and inexpensive compared to a sit down restaurant, which will allows us to get back to work and stay on track. I’m paraphrasing the example...
by Jeff | Feb 13, 2016 | Innovation, Innovation Book
“Work on what’s important, not just what’s interesting – there’s an infinite supply of both.” – Frank Guarnieri. There is a lot in this chapter (chapter 3), but I find that the high-level concept is sufficient: there is a MAJOR difference between a problem that’s...
by Jeff | Feb 7, 2016 | Innovation
Steven Johnson goes beyond the Adjacent Possible to talk about another amazing yet simple and elegant principle called Exaptation. I had never heard of this word before reading this book, and I’m a nerd, so it has to be a rare word. Here’s the gist: An animal starts...
by Jeff | Feb 7, 2016 | Innovation
The scientist Stuart Kauffman calls the “adjacent possible” the set of all first-order combinations or possibilities that exist at the perimeter of the current state. Let’s break that down. Steven Johnson uses this analogy: Imagine you’re in a room with 4 doors. Your...
by Jeff | Feb 3, 2016 | Innovation, Innovation Book
Carlson and Wilmot set out to make Innovation a Discipline. By this, they mean that it can be understood and taught to others. They reference an awesome quote on this subject: “Whenever something – anything – is to be produced, there must be rules, or a systematized...
by Jeff | Feb 3, 2016 | Innovation, Innovation Book
“Innovation is the process of creating and delivering new customer value in the marketplace.” I personally subscribe to this definition of innovation, and I think this book is perhaps one of the most important reads on the subject. This might be the first book you...
