by Jeff | Sep 17, 2017 | Flow, Flow Book, Product Development Flow
Reinertsen spends a lot of time in his books talking about calculating the cost of delay. He does this for two reasons: First, he rightly argues that decision-making in product development should be based in economics. Second, nearly every action in development...
by Jeff | Nov 26, 2016 | Flow, Flow Book, Product Development Flow
“By transforming all proxy variables to the same unit of measure, life-cycle profits, we can make the multivariable trade-offs that lie at the heart of product development.” This quote summarizes my last post on comparing the typical objectives – cycle time,...
by Jeff | Nov 25, 2016 | Flow, Flow Book, Product Development Flow
“Why do we want to change the product development process? The answer: to increase profits.” In the first paragraph of Chapter 2, Don lays it out clean and simple – all decisions in product development should be related to making profits. It’s almost as though he’s...
