by Jeff | Jun 19, 2017 | Uncategorized
Another framework for analyzing markets and industries: Political, Economic, Social, Technological, Legal and Environmental.
by Jeff | Jun 19, 2017 | Uncategorized
The planning and activities which align company resources – and thus ability to execute projects and deliver products – with company strategy.
by Jeff | Jun 19, 2017 | Uncategorized
Yet another analysis framework for a company relative to its competitors, market, and industry: Strengths, Weaknesses, Opportunities, Threats.
by Jeff | Jun 4, 2017 | Uncategorized
Best Books: Inspired, Marty Cagen; Developing Products in Half the Time (Chapter 5) – Reinertsen and Smith. Best Articles: Defining Next-Generation Products Product Spec – Function – A description of what the product must do, or how the product must perform,...
by Jeff | May 29, 2017 | Uncategorized
Prototyping Concept – A potential product or solution; a more fully-formed idea for a product. Prototype – An initial or early construction of the product concept, typically less formed than a “final” product; a mock-up, rough draft, meant to be iterated...
by Jeff | May 13, 2017 | Uncategorized
Two different ways of defining marketing; 1. “Meeting customers needs profitably” describes the art/science of identifying customer needs and delivering value to them profitably; 2. All activities done in order to promote and attract consumers to a product...
