Marketing Strategy

by | May 13, 2017 | Uncategorized

The unique set of Marketing activities undertaken by a firm; the mix of 4 P’s (product placement promotion and pricing) which are determined to support the overarching company strategy.

Operational Strategy

by | May 13, 2017 | Uncategorized

Operational Effectiveness is compared to Strategy in Michael Porter’s article “What is Strategy?” Strategy is about doing a DIFFERENT set of activities than other companies, or doing the same activities DIFFERENTLY. Operational effectiveness is about...

Strategy

by | May 13, 2017 | Uncategorized

“Competitive Strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.” – Michael Porter, What is Strategy HBR. [spacer height=”8px”] “Strategy is an integrated...