by Jeff | May 15, 2016 | Innovation, Innovation Book, Value Proposition
NABC is a Framework Needs Approach Benefits per cost Competition The value proposition appeals to me because it’s a framework. A framework is a systematic way of thinking about something; it’s basically a fancy work for a checklist. The authors are saying that – when...
by Jeff | Feb 21, 2016 | Innovation, Innovation Book, Value Proposition
NABC creates the value proposition Needs Approach Benefits per cost Competition Carlson and Wilmot say “Good value propositions are specific, quantitative, and illustrative: they tell a story.” Specific Quantitative Illustrative I ain’t got much to say about this. You...
by Jeff | Feb 21, 2016 | Customer Value, Innovation, Innovation Book, Value Proposition
NABC Needs Approach Benefits per cost Competitors Hope you didn’t forget that acronym. Like I said, it’s everywhere in this book. This “value proposition” topic is quite important. It gets throw around all the time in product development – and rightly so –...
by Jeff | Feb 21, 2016 | Innovation, Innovation Book, Value Proposition
N.A.B.C. Needs Approach Benefits per cost Competition I hear you’re hungry. Let’s go to McDonalds to grab some food. It’s quick and inexpensive compared to a sit down restaurant, which will allows us to get back to work and stay on track. I’m paraphrasing the example...
