Here’s a list of articles I’ve found especially insightful and helpful. At some point I hope to summarize each one via blog posts just like my book project. Until then, this is just a list.

Marketing / Strategy

Marketing Myopia – HBR. Be careful how you define what industry you’re in.

Milkshake Marketing – Clayton Christensen. Innovator’s Dilemma author on how people “hire” products

What is Strategy – Michael Porter. The grand-daddy of strategy.

WTF is Strategy – Vince Law, Medium

Turn Customer Input into Innovation

Technology as a Competitive Weapon – HBR Alan Frohman.

Are You Reading the Right Signals? – Christensen.

Commercializing Technology – What Do the Best Companies Do? – HBR. The best companies have highly disciplined systems.

The 30 Things Customers Really Value – HBR, expanding on the hierarchy of needs.

Start with Why, How Great Leaders Inspire Action – Simon Sinek TED talk

Simon Sinek – If You Don’t Understand People, You Don’t Understand Business – a video! by Simon Sinek

Why You Need to Follow the Steve Jobs Method and ‘Work Backwards’ – Inc, includes a good fill-in-the-blank user needs statement

Management / Culture

Making Sure Your Employees Succeed – HBR.

The Decision-Driven Organization – HBR

Who’s Got the Monkey? – HBR. Managing delegation and task ownership.

It’s Not Nagging: Why Persistent, Redundant Communication Works – HBR. Communicate. Communicate. Communicate.

Employee Motivation – A Powerful New Model.

Goals Gone Wild.  Goals are great, but everything in moderation.

Why Culture is Key – Booz Allen Hamilton.

Strategies for Learning from Failure. My post summarizing this article.

Building a Design-Driven Culture – McKinsey, 2015

Netflix’s culture document – Great reading on establishing a culture of excellence.

Your Company’s Culture is Who You Hire, Fire, & Promote – Dr. Cameron Sepah (Content similar to the No Asshole Rule)

Radical Candor — The Surprising Secret to Being a Good Boss – How to give constructive feedback.


Product Development

Fuzzy Front End: Effective Methods, Tools, and Techniques. Tackling the “fuzzy front end” of projects.

Performing a Project Premortem – HBR. Anticipate problems before tackling a project.

Innovation Imitation – HBR. How and when to imitate competitors.

Defining Next-Generation Products: An Inside Look. HBR Tabrizi and Walleigh. Great info on defining the product spec.

From the ‘Ladder of Science’ to the Product Development Cycle – HBR Ralph Gomery. Lot’s of good nuggets.

Why This Opportunity Solution Tree is Changing the Way Product Teams Work – Product Talk blog;  A Systematic thought-process for framing problems and finding solutions

An Introduction to Product Discovery – Product Talk blog

Good Product Manager / Bad Product Manager (short form / long form) – Andreessen Horowitz (short) and Khosla Ventures (long)

Welcome to the Experience Economy – HBR Pine and Gilmore.

I Hate MVPs. So Do Your Customers. Make it SLC Instead. MVPs aren’t all they’re cracked up to be; make it simple, lovable and complete.

How to Write a Good Product Requirement Doc – Marty Cagan


Nine Things Successful People Do Differently.

Bad Managers Talk, Good Managers Write.

The Habits Guide: How to Build Good Habits and Break Bad Ones – James Clear (blogger) with a great primer on habits

3 Proven Rituals That Will Make you Motivated – Eric Barker (blogger) with a primer on Motivation (citing Daniel Pink’s Drive, Dan Ariely’s Payoff)

How To Do What You Love – Paul Graham, a good read


This is Water – David Foster Wallace

‘You’ve got to find what you love,‘ – Steve Jobs’ 2005 Stanford Commencement Address

George Saunders’s Advice to Graduates – New York Times article by Joel Lovell

Advice on Life and Creative Integrity from Calvin and Hobbes Creator Bill Watterson – by Maria Popova