Pricing
PRODUCT DEVELOPMENT CHAPTERS
Chapter One — Welcome to the Product Development Distillery
Chapter Two — Product Development Basics
Chapter Three — Good Project Development
Chapter Four — Marketing
Chapter Five — Strategy
Chapter Six — Product-Market Fit & Opportunities
Chapter Seven — Customer Needs Introduction
Chapter Eight — Customer Needs II: Design Thinking
Chapter Nine — Customer Needs III: Jobs to Be Done
Chapter Ten — Customer Needs IV: Outcomes
Chapter Eleven — The Fuzzy Front End & the Problem Definition
Chapter Twelve — The Marketing Requirements
Chapter Thirteen — Concept Generation: Part One
Chapter Fourteen — Concept Generation: Part Deux
Chapter Fifteen — Concept Selection
Chapter Sixteen — Prototyping
Chapter Seventeen — Prototyping in Agile & Lean
Chapter Eighteen — Prototyping III: Moderately Advanced Topics
Chapter Nineteen — Product Testing
Chapter Twenty — Product Launch
Chapter Twenty-One — Product Development Post-Launch
Chapter Twenty-Two — New Product Development Wrap-Up