“The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $200,000,000. That’s why I don’t to hear people’s ideas. I’m not interested until I see their execution.”
Sivers calls execution a multiplier.
The value of an idea scales linear as it gets better. A shitty idea might be worth nothing. A pretty good idea is maybe worth $10 and the best idea in the world is worth $20.
Execution is where the value is added.
Think about some of the ideas behind successful companies and businesses. Are the ideas that amazing, or was the magic in the execution?
Google – a new method of ranking pages for search
Apple – a new execution of the smart phone
Tesla – an electric sports car
Facebook – myspace but for college kids