by Jeff | May 13, 2017 | A-outline
The total of all buyers and sellers; describes both the abstract group as well as physical or virtual locations.
by Jeff | May 13, 2017 | A-outline
Price, Promotion (advertising, how to draw attention to the product), Product (setting the spec), and Placement (where and often how it will be sold).
by Jeff | May 13, 2017 | A-outline
A sub-group of consumers in a market which share a set of particular characteristics; e.g. users age 40-45 with an income over $100k/yr.
by Jeff | May 13, 2017 | A-outline
Quantifiable data about a particular a particular population of people, e.g. ages, income, etc; data about people in the market.
by Jeff | May 13, 2017 | A-outline
Research that is aimed at solving a real-world problem; much more commercially and pragmatically focused research.
by Jeff | May 13, 2017 | A-outline
“Innovation is the process of creating and delivering new customer value in the marketplace.” – Innovation: The Five Disciplines.
