Augmented Product

Encompasses the product itself as well as any other extra value-adding sources, such as warranties, service, etc.

Ecosystem

A collection of products and/or services which share some relationship to one another and often work symbiotically.

Psychographics

The study of people’s attitudes, interests, and opinions; see also behavioral variables.

Market Condition

Anything describing the state of the market into which the product is launching, including the number of similar products, the economic environment, etc.