Final Summary

Here’s the book in a series of disjointed concepts. Innovation is about delivering NEW value to customers in a sustainable (repeatable) manner. There are five key disciplines NEEDS: First, focus on important customer needs VALUE CREATION: Second, use Needs Approach...

First Steps Toward Alignment

There are three good concepts to “getting started with innovation” that I want to extract from this book. First, find a buddy. Everything is easy with help. You want to engage the team around you and eventually get the entire enterprise aligned with the...

Barriers

We all have barriers to achieving our goals at work. Too many meetings Poor guidance from above Short timelines and shifting deadlines Insufficient management support Shitty coffee The authors recommend that everyone write down the barriers obstructing them from...

Discipline 5 – Organizational Alignment

Discipline 5 – Organizational Alignment At 11 pages, this section is pretty damn short. I’m not sure if the author’s ran out of time or what, but apparently Organizational Alignment is a pretty simple subject (is it?!). The major themes in this Discipline are as...

Motivating the Innovation Team

Achievement, Empowerment, and Involvement are good motivators for a team. So say the authors of this book. And you want your innovation team motivated. You need them on that wall. Achievement is easy – people want to make a positive contribution to their careers....

Teams Overcoming Obstacles

Teams are critical to innovation, but teams get stuck. Why? The authors talk about F.U.D. – Fear, Uncertainty, and Doubt. (Another trilogy…we should have an entire section dedicated to trilogies.) Fear, uncertainty and doubt are a 3-legged stool sitting with the legs...