The Elevator Pitch

After talking about creating a value proposition and collecting a large number of ideas to improve it, the book has an entire chapter dedicated to the elevator pitch. An elevator pitch is a succinct, “pithy” summary of your idea told in 1-2 minutes. Hopefully you knew...

Getting More ideas

The next section of the book is called “More Ideas for Faster Value Creation.” This section logically follows the discussion on compounding ideas because having more ideas is part and parcel to compounding ideas. You need both quantity and quality when it comes to...

Compounding Ideas

Compounding Ideas. I mentioned this in the last post, but the whole concept is worth repeating. This term is used to describe ideas which build upon other ideas. They are compounded in the same manner money is compounded, increasing in value and dimension. I...